Editorial — JIMMIE ARMENTROUT III

John Oliver on Dictators for GQ

Four Questoins about Dictators with John Oliver for GQ's Comedy Issue June 2013

Client - GQ

Cinematograpy & Editing by Jimmie Armentrout III

Elle | The Movement with Marija Abney of Black Panther

What does it take to be Dora Milaje, a member of the elite, Wakandan tribe of women warriors who protect and defend the Black Panther? In this episode of The Movement, we asked actress and dancer Marija Abney, who starred as part of that rank in the blockbuster film. Tune in as she talks femininity, black womanhood, and what it means to be bald in the industry.

Client - Elle Magazine

Principle Cinematography & Editing by Jimmie Armentrout III

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Elle | How Drag Queens Shaped the Biggest Makeup Trends (short form)

hick, ombré block eyebrows, heavily contoured cheeks, blinding highlighter, fluttering false eyelashes. Picture a Bratz doll—or Kylie Jenner. Some call it “Instagram makeup.” Some call it a “beat” face. What it really is is decades of quiet, but powerful, influence from the drag community. Before YouTube, before Instagram, before “influencers,” now-common knowledge makeup techniques like contouring and baking were used by drag queens in the dressing rooms of clubs. They were passed on by word of mouth, taught by either peers or older performers (called drag mothers) who’d take newcomers under their wings. In our latest project, BEAT, we speak to artist and renowned drag queen Sasha Velour, Lady Gaga’s glam team, creative and fashion director Nicola Formichetti, and others, on how drag queens shaped the beauty industry as we know it, today.

Client - Elle Magazine

Principle Cinematography by Jimmie Armentrout III

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Elle | Braided: An American Hair Story (short form)

A Documentary on Braids and Appropriation in America

Client - Elle Magazine

Cinematography by Jimmie Armentrout III

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Esquire | Casting Remix with Ross Marquand

The Walking Dead's Ross Marquand re-casts movies with his celebrity impressions.

Client - Esquire

Cinematography by Jimmie Armentrout III

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Marc Razo // Max Fish

In EPISODE .01, we ventured to New York’s Lower East Side to visit Marc Razo and Max Fish with the hopes of explaining why Max Fish is the most infamous skate bar on the planet.
Featuring: Marc Razo, Alex Corporan, Spencer Fujimoto, RB Umali, Josh Wildman, Neckface, Leo Fitzpatrick, and Prodigy.

Produced by The Good Homies

Cinematography & Editing by Jimmie Armentrout III

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My Turn | Diane Lane

Diane Lane found an old tape of her parents talking about their honeymoon, and it taught her an important lesson about love.

Client - Elle Magazine

Cinematography by Jimmie Armentrout III

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Cyndi Lauper’s Advice for a Fashion Rut

ELLE.com had readers call in to ask Cyndi Lauper pressing life advice questions. Here, she tackles style advice—specifically, how to get out of a fashion rut.

Client - Elle Magazine

Directed by Jimmie Armentrout III

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The First X Lab | EXR x Krink x Zuek

Artist Craig Costello aka KR is known worldwide for his public murals as well as for his role as owner/operator of Krink Inc. KR was commissioned by EXR to paint a new mural for the launch of "The X House" their new flagship store in Seoul, South Korea.

For this project, photographer Alessandro Zuek Simonetti captured KR's creative approach in the excution of this 2015 mural. Simonetti's final photographs were showcased in "The X House" gallery on view to the public for the grand opening of "The X House". In addition EXR, KR, and Simonetti selected a photo shot by Simonetti to create a limited run garment. This video captures this creative collaboration uniting art, photography, and fashion and is displayed throughout EXR stores in South Korea.

Client - EXR
Agency - Change Design

Cinematography by Jimmie Armentrout III & Marco Mucig

*Watermark indicates my camera work

All That’s Gold Does Not Glitter

During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, Creative Director of Pirelli P Zero, commissioned artist Scott Campbell to create two signature projects. To engrave a Pirelli tire and to design a special edition P Zero bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.

You can view the completed project here, pirellipzero.com/the-trilogy-by-scott-campbell/

Client - Pirelli P Zero
Agency - Change Design

Cinematography & Editing by Jimmie Armentrout III

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Esquire's Art House | Hanksy + Adam Lucas

This summer, after years of web friendly street-art fame, Lucas showcased some of his more recent art in a pop-up, titled "29 Paintings I Painted Last Summer When I Tried to Be a Painter". The pop-up represented a new style for the artist.

"I'm a big fan of reinventing yourself," he told Esquire about his creative process, self doubt, and inspiration. "I'm a big fan of endings, new beginnings. That's where I am right now." Watch the full video below.

Client - Esquire

Directed by Jimmie Armentrout III